Rachel Antonoff puts an interesting twist on your conventional runway show. Instead of hosting a runway show for the Fall 2013 collection, the label created an imaginative fashion video showcasing the season's new styles. The concept for Fall 2013 followed the theme of "best friends." The video follows two characters who are roommates as well as best friends. We shadow them throughout their daily activities, quirks, and laughs. But, these two ladies aren't just best friends, they're also fashionable best friends. All their apparel is comprised of Rachel Antonoff designs. This type of fashion video definitely lightens up what is typically presented by designers (think--serious, dramatic, & intricately planned runway shows). This RA video is playful and enjoyable, all while displaying fashions in a unique and effective manner. As we observe these best friends, we also take in their lovable outfits...and hopefully want them to be ours. I know I do!
Check out Rachel Antonoff's Fall 2013 video below!
& check out her past collections here.
