Monday, October 21, 2013

Trunk Shows Galore!

Whether you're in a big city like New York City or Los Angeles, or in a small town in the middle of the country, you never know when a trunk show might pop up. In order to find these gems, you've got to do your research. Designers are setting up trunk shows around the country to increase sales and publicity for their brands.

Trunk shows seem to be pretty popular in the bridal industry. This makes a ton of sense because, no matter where you live, every woman wants to have a stunning gown for her wedding. These trunk shows make designer bridal gowns available to people all over the country.



Some brands, like Stella & Dot, have created charitable trunk shows. In this case, part of the proceeds from selling merchandise at the trunk show goes to one of a variety of charities.

But the most interesting kind of trunk show I stumbled upon was the "virtual trunk show." Stores like Neiman Marcus, Saks, and Net-A-Porter have all held these types of online trunk shows in the past. The virtual trunk shows work well for both the fashionista and the retailer. The retailer gets to sell high quantities of high priced merchandise, while the customer can get the exclusive designer clothing they desire.

If you're feeling like you need a new designer piece in your closet, maybe it's time to check if there are any trunk shows coming up soon near you!




2 comments:

  1. I have never heard of or seen a virtual trunk show before! It seems like a great thing for both sides not only the retailer but also the customer. Great Post :)

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  2. I just read an article about virtual trunk shows! Designers can even skype in to a conference of buyers and display their collection. However, one downside to this is that retailers aren't able to see the garments first hand and feel the quality.

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