If you walk up and down 5th Ave in New York City, you may get the feeling that you somehow fell into a vintage black & white film. Why's that you ask? Because among the already gray toned buildings, stores are now flooding their window displays with black, white, and other neutral toned fashions. Not only is the clothing unsaturated, but so are the mannequins. The visual merchandising from stores like Saks, Lord & Taylor, Aritzia, Michael Kors, and BCBG Max Azria make it clear that neutral hues are in for fall!
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| Lord & Taylor displays |
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| BCBG Max Azria |
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| Aritzia |
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| Chanel windows at Saks 5th Ave |
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| Saks |
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| Michael Kors |
This color trend reiterates itself on fashion forecasting sites. Fashion Snoops predicts two color trends with a similar palette to these visual displays. The first is called Cubist and the second is named Film Noir. Both incorporate a ton of neutrals. They are comprised of blacks, whites, grays, and a few nude and bronze colors. Doneger has also forecasted similar neutral tones for apparel. In edition, they predict the use these colors in heavy weight tweed and plaid fabrications. These types of fabrics are perfect for fall, and it definitely shows by looking at the current visual merchandising!
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| Cubist Color Trend |
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| Film Noir Color Trend |
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| Warm Neutrals, thick Tweed and Plaid fabrics |
One color pop that did occur was the use of rich but slightly muted hues of maroon and brown. This somewhat less neutral color was used in displays at Saks, Aritzia, and at Michael Kors (in his leopard print and fur pieces). This color works well with the very black, white, and gray color trend that's happening right now. These maroons and browns spice up a monochromatic outfit without it being too jarring to the eye.
All in all, you can never go wrong with black & white. Neutral tones are extremely popular and look good with almost anything! This newspaper colored trend is good news for anyone who's like me and loves to wear black alllllllll the time!
Alison,
ReplyDeleteFirstly, beautiful photos!
I love how you've gone into so much depth, the screenshots from Fashion Snoops really added weight and substantiation to what you were saying, and as a fellow all black lover, I'm rejoicing that monotone looks are here to stay :)
Allison, these pictures are so great! I agree, these store windows comprised of blacks, whites, grays, and a few nude and bronze colors. Many designer store windows have also forecasted similar neutral tones for apparel. I definitely have seen these tones all over, great work!
ReplyDelete